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  1. The Pros and Cons of Nice-to-Have Support and the Importance of the Navigator Function

    A while ago, I talked about how there is "advice that is correct but not important" and "advice that is correct but bad." One example is the advice to "draw a Business Model Canvas." I do think it is certainly better to do it, but in many cases it is not that important…

  2. What Kind of Game Are We Playing?

    I have been reminded once again how important it is, when starting a startup, to understand what kind of game we are playing. More specifically, I am talking about fighting the battle with an understanding of ... This could also be described as thinking about "what are the rules of the game we are playing?" ...

  3. Technology (and Startups) for Freedom, Solidarity, and Security

    Summary by NotebookLM. More and more people are uncomfortable with Elon Musk's words, actions, and ideas, and it seems a growing number have started looking for a different EV (WSJ). On the other hand, Tesla's convenience, including its ride quality, charging network, and self-driving technology, is far ahead of the others...

  4. Techno-Meliorism (Techno-Improvementism)

    I have been seeing the terms techno-optimism (technological optimism) and effective accelerationism more and more often. Behind this techno-optimism, there seems to be a belief that "as technology advances, society will get better." ...

  5. The Trial of "Social Impact" and an Era of New Challenges

    I feel that the concept of "social impact," which has gained momentum in the worlds of business and investment over the past few years, may be approaching a turning point. The reality of a reshaped international order, diversifying values, and social division (I don't like using that word, but I couldn't find a better one…

  6. How to Build a Startup Differs by the Scale You Aim For

    When you think about starting a company, how you build it differs quite a lot depending on the market capitalization and the time frame you aim for as the result. Looking only at the numbers, a market capitalization from 100 million yen to 100 billion yen seems continuous, and it seems that a business can grow continuously. For example, once sales reach 1 billion yen, you might think you can achieve 10 billion yen at the same pace…

  7. Most-Read Articles of 2024 (Build What the Future World Needs, The Beginning of the End for Startups, Contract Development, and More)

    2024 was a year in which I wrote a lot of articles. Counting those not mentioned here, I seem to have written about 20. Here I look back on just a few representative ones. With the changing times, Make Somethign People Want leads to partial optimization, so…

  8. Takaaki Umada's 2024 Slides (Startup Strategy, Hypotheses, Careers, and Policy in 2024)

    I was able to publish several slide decks in 2024, so I'm collecting them here by category. These are the materials from Startup School 2024. I talk about how the scale and strategies that startups should aim for may be changing. Online, too…

  9. Talk Event for Hypothesis-Driven Action at Aoyama Book Center (January 20, 2025)

    I will be holding a talk event at Aoyama Book Center on the evening of Monday, January 20, 2025. The registration link is below. [1/20 (Mon)] Takaaki Umada Talk Event to Commemorate the Publication of Hypothesis-Driven Action: Thinking About the Future Through Hypothesis-Driven Action – Aoyama Book Center Main Store Ta…

  10. The Startup and Small Business Ecosystem We Will Need Going Forward

    What I keep realizing as I support Climate Tech startups is that companies other than high-growth startups matter too. Suppose, for example, that a high-growth startup manages to build a solar panel with outstanding performance. To truly get it adopted widely, it has to build its own factory to produce it, or find a partner to build it…