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  1. My Book 'Hypothesis-Driven Action' Comes Out on 12/4

    I will be publishing a book called 'Hypothesis-Driven Action' on Wednesday, December 4, 2024. Following 'Raising Your Resolution', it is written for businesspeople in general, and as the title says, this time it is a book about hypotheses. 'There are already so many books about hypotheses, so why write another…

  2. The Branching and Evolution of How Deep Tech Startups Are Launched

    Expectations for university spinouts and deep tech startups are rising. However, I feel there is a gap between how people on the outside imagine deep tech startups are launched and how they are actually being launched today…

  3. Should You Do Contract Development Before a Startup? A Common Question and My Answer

    Over the past year or two, I have received a great many questions from students and young people along these lines: "I want to start a fast-growing startup someday, but I can't decide whether to start with the startup from the beginning or to start with contract software development first." Recently…

  4. Supporting 'First-Penguin Buyers'

    I believe one reason Silicon Valley is strong in the software industry is that it has excellent buyers. Silicon Valley is home to many people, from large companies to startups, who are at the cutting edge of the software industry. As they go about their business, they run into the most advanced problems first...

  5. Which Friction Should You Smooth Out?

    When we try to solve a problem, we tend to look at the problems that are easy to see rather than the root cause. Friction is one of the things we are especially prone to focus on. Is that friction a high-priority friction? For example, 'the process of applying to a contest is not smooth' is certainly a problem…

  6. Non-Profit Startups: Startups in the 'Non-Market Domain' That Rapidly Scale 'Social Impact' in a Short Time

    Update, 2025-01-18: We are now able to run a support program for Non-Profit startups. Details are here. Decades have passed since the cloud and smartphones appeared. Thanks to their spread and to contributions such as open source, soft…

  7. Starting a Discussion on Sustainability for a New Era

    The word sustainability tends to give the impression of meaning 'good for the environment,' but its original meaning is 'the ability to be sustained.' If we take sustainability in the narrow sense as environmental sustainability, I feel that from now on we will need to think about sustainability in a broader sense, closer to the original meaning of the word…

  8. Five Papers and Reports I Want Faculty and Staff Involved in Entrepreneurship Education to Read

    As attention to startups has grown across Japan, attention to entrepreneurship 'education' has grown as well. As a result, people from a wide range of backgrounds have begun to get involved in entrepreneurship education. …

  9. From "We Can't Because We Don't Have X" to "We Can If We Have X": Entrepreneurial Resourcefulness

    If I had to pick one way of thinking that is distinctive of startup entrepreneurs, I think it would be 'a special attitude and set of skills toward resources.' In this article, I introduce that attitude and those skills together as 'entrepreneurial resourcefulness.' Entrepreneurs start a business from a state of few resources (people, things, money, and so on)…

  10. Thinking About Your Career with Must ➡ Can ➡ Will (Slides)

    I have published a slide deck titled "Thinking About Your Career with Must ➡ Can ➡ Will." It is close to a summary of my earlier articles on careers.